The Poplin Shirt

Distilled from over 196 million data points, Magic Fit® replaces the tailor's measuring tape with A.I. technology to instantly create a 3D model of your body from the comfort of home. All we need is your height, weight and age plus a note about what makes your body unique. Yes, really.

Located in the heart of Sydney, our world class Made-To-Order factory doubles as our shop. Unlike offshore sweatshops, we've got nothing to hide and we're open to the public, so come and say hi next time you're in the area...

Because we only make what we sell, and we only use natural fibres, every Citizen Wolf garment creates only half the carbon than the mass-produced equivalent. That's already a huge win for Mother Nature, but we go a step further by offsetting 2 kg CO2e for every 1 kg of carbon we create to become truly carbon negative.

Magic Fit® is 94% accurate, but if your garment isn't perfect the first time we will replace it for free. All we need is your feedback on what needs to change plus a few photos so we can re-calibrate your fit and recut.

We will repair anything we've made for free, for life. Because the longer we wear the clothes we already own, the better it is for the planet. All you pay is shipping.

We're both accredited by Ethical Clothing Australia and B Corp certified – proud to be part of the growing global community of brands using business as a force for good.