It’s funny what you learn simply by listening.
We recently completed a series of customer interviews, building on a research project begun during simpler times, long before the double whammy of fires and the virus that have laid our country to waste.
Among the many things we learnt about you, our customers, was that whilst everyone loves our current gift box packaging, you wanted a simple option that was more in line with your values rather than our aesthetics.
Our standard packaging was a beautiful box made of unbleached, 100% recycled brown cardboard with a friendly reminder to please recycle it again. But you wanted more than that - or less, rather.
THINKING OUTSIDE THE BOX.
Our new minimal packaging has reduced cardboard usage by 50% – which means less weight and ultimately less carbon expelled by our couriers
We’re always trying to think outside the box when it comes to reducing our footprint, and after moving to compostable satchels last year, it felt natural that the next iteration of our packaging should cut down on the contents without minimising quality.
We’re thrilled to announce our new minimal packaging has reduced cardboard usage by 50% – which means less weight and ultimately less carbon expelled by our couriers.
After rigorous testing, we can confirm the 772 GSM card will securely hold your Tees in place on their journey, with the biodegradable satchel being both strong and waterproof to keep everything safe from damage.
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THE GIFT THAT KEEPS ON GIVING.
That said, we recognise that there’s still a time and a place for a little extra. Our original 100% recycled gift box is still available on request - at no extra cost - via easy opt-in at the checkout.
JOIN THE VANGUARD.
We’ve always made clothing in conjunction with our customers, and to further develop this collaborative partnership, we’ve created a private Facebook group called The Vanguard where we’ll be testing new colours, new fabrics and also new products.
It’s invite-only for the moment, limited to VIP customers who have 5+ Citizen Wolf Tees. If you fit the bill you should've already been invited but if not, please reach out to howl@citizenwolf.com and we’ll get that sorted, stat!