CUSTOM FIT

Elevated wardrobe staples, custom made to fit your unique body with Magic Fit® tailoring technology.

HOW DOES IT WORK?

2 MINS READ

HOW DOES IT WORK?

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Citizen Wolf makes custom clothing easy by combining personalised manufacturing with A.I. driven fit technology. We create casual wardrobe classics that are custom-made to fit your unique body, in the most sustainable way possible.

At the heart of every garment is our Magic Fit® technology which creates your 3D digital twin using only your height, weight and age. There's no measuring tapes, no body scan machines, and no awkward photos in your knickers either.

Every garment is made in Sydney in our ethically certified factory. Unlike offshore sweatshops we have nothing to hide, and we encourage you to visit our factory to see how your clothes are made.

Our mission is to unf*ck the fashion industry by creating a new blueprint for others to follow. Why? Because 1/3 of all clothing globally is sent to landfill, unsold, within 12 months of being made. This default system of mass-production is not only insane, but it's killing our planet and it has to stop.

“USING TECH TO SOLVE ONE OF FASHION'S GREATEST PAIN POINTS: FIT” – AUSTRALIAN FINANCIAL REVIEW

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“USING TECH TO SOLVE ONE OF FASHION'S GREATEST PAIN POINTS: FIT” – AUSTRALIAN FINANCIAL REVIEW

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“USING TECH TO SOLVE ONE OF FASHION'S GREATEST PAIN POINTS: FIT” – AUSTRALIAN FINANCIAL REVIEW

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“USING TECH TO SOLVE ONE OF FASHION'S GREATEST PAIN POINTS: FIT” – AUSTRALIAN FINANCIAL REVIEW

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“USING TECH TO SOLVE ONE OF FASHION'S GREATEST PAIN POINTS: FIT” – AUSTRALIAN FINANCIAL REVIEW

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“USING TECH TO SOLVE ONE OF FASHION'S GREATEST PAIN POINTS: FIT” – AUSTRALIAN FINANCIAL REVIEW

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“USING TECH TO SOLVE ONE OF FASHION'S GREATEST PAIN POINTS: FIT” – AUSTRALIAN FINANCIAL REVIEW

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“USING TECH TO SOLVE ONE OF FASHION'S GREATEST PAIN POINTS: FIT” – AUSTRALIAN FINANCIAL REVIEW

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“USING TECH TO SOLVE ONE OF FASHION'S GREATEST PAIN POINTS: FIT” – AUSTRALIAN FINANCIAL REVIEW

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“USING TECH TO SOLVE ONE OF FASHION'S GREATEST PAIN POINTS: FIT” – AUSTRALIAN FINANCIAL REVIEW

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“USING TECH TO SOLVE ONE OF FASHION'S GREATEST PAIN POINTS: FIT” – AUSTRALIAN FINANCIAL REVIEW

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“USING TECH TO SOLVE ONE OF FASHION'S GREATEST PAIN POINTS: FIT” – AUSTRALIAN FINANCIAL REVIEW

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“USING TECH TO SOLVE ONE OF FASHION'S GREATEST PAIN POINTS: FIT” – AUSTRALIAN FINANCIAL REVIEW

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“USING TECH TO SOLVE ONE OF FASHION'S GREATEST PAIN POINTS: FIT” – AUSTRALIAN FINANCIAL REVIEW

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“USING TECH TO SOLVE ONE OF FASHION'S GREATEST PAIN POINTS: FIT” – AUSTRALIAN FINANCIAL REVIEW

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“USING TECH TO SOLVE ONE OF FASHION'S GREATEST PAIN POINTS: FIT” – AUSTRALIAN FINANCIAL REVIEW

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HOW DOES IT WORK?

2 MINS READ

MAGIC FIT

®

No guessing

Magic Fit® is our A.I. powered tailoring technology that creates your 3D twin using only your height, weight, and age. Add a note telling us what makes your body unique, and we'll tweak your fit accordingly.

No measuring

Distilled from over 196 million data points, Magic Fit® replaces the measuring tape with advanced mathematics to instantly calculate an accurate 3D model of your body, without leaving home.

No problems

Magic Fit® is 94% accurate, but if it's not perfect, we'll send you a new garment based on your feedback. The first is also yours to keep – sleep in it, donate it, or gift it to someone you love.

Meet your 3D twin

TRY MAGIC FIT®

65302 garments made
3900+ Reviews
94% accurate
Free remakes

No guessing

No measuring

No problems

Meet your 3D twin

TRY MAGIC FIT®

Magic Fit® is our A.I. powered tailoring technology that creates your 3D twin using only your height, weight, and age. Add a note telling us what makes your body unique, and we'll tweak your fit accordingly.

Distilled from over 196 million data points, Magic Fit® replaces the measuring tape with advanced mathematics to instantly calculate an accurate 3D model of your body, without leaving home.

Magic Fit® is 94% accurate, but if it's not perfect, we'll send you a new garment based on your feedback. The first is also yours to keep – sleep in it, donate it, or gift it to someone you love.

65302 garments made
3900+ Reviews
94% accurate
Free remakes

"WE’VE FOUND THE PERFECT T-SHIRT... REALLY!" – INSTYLE

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"WE’VE FOUND THE PERFECT T-SHIRT... REALLY!" – INSTYLE

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"WE’VE FOUND THE PERFECT T-SHIRT... REALLY!" – INSTYLE

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"WE’VE FOUND THE PERFECT T-SHIRT... REALLY!" – INSTYLE

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"WE’VE FOUND THE PERFECT T-SHIRT... REALLY!" – INSTYLE

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"WE’VE FOUND THE PERFECT T-SHIRT... REALLY!" – INSTYLE

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"WE’VE FOUND THE PERFECT T-SHIRT... REALLY!" – INSTYLE

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"WE’VE FOUND THE PERFECT T-SHIRT... REALLY!" – INSTYLE

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"WE’VE FOUND THE PERFECT T-SHIRT... REALLY!" – INSTYLE

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"WE’VE FOUND THE PERFECT T-SHIRT... REALLY!" – INSTYLE

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"WE’VE FOUND THE PERFECT T-SHIRT... REALLY!" – INSTYLE

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"WE’VE FOUND THE PERFECT T-SHIRT... REALLY!" – INSTYLE

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"WE’VE FOUND THE PERFECT T-SHIRT... REALLY!" – INSTYLE

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"WE’VE FOUND THE PERFECT T-SHIRT... REALLY!" – INSTYLE

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"WE’VE FOUND THE PERFECT T-SHIRT... REALLY!" – INSTYLE

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"WE’VE FOUND THE PERFECT T-SHIRT... REALLY!" – INSTYLE

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Women

Men

Circular

We cannot solve the climate crisis without changing how clothes are made at scale. Our mission is to unf*ck the fashion industry by making only what we sell, and recycling old clothes into new.

A NEW BLUEPRINT

OUR SUSTAINABILITY COMMITMENT

2 MINS READ

OUR SUSTAINABILITY COMMITMENT

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48% LESS CARBON → Because we only make what we sell using natural fibres, every Citizen Wolf garment creates only half the carbon than the mass-produced equivalent. That's already a huge win for Mother Nature, but we go a step further by offsetting 2 kg for every 1 kg of carbon we create to become truly carbon negative.

ZERO LANDFILL → Because we only make what we sell, we hold no inventory and never need to go on sale to clear the warehouse. As a result, we send nothing to landfill, so you can shop your values with confidence.

100% NATURAL FIBRES ONLY → Our clothes are both biodegradable and completely recyclable because we only use natural fibres like organic cotton, hemp and merino wool. We are proudly plastic free, and never use fabrics blended with petro-yarns like polyester.

AUSSIE MADE FABRICS → Fabric choice accounts for the majority of carbon emissions in our clothes. Over 80% of our fabrics are proudly knitted in Australia, which not only keeps our local industry alive, but having the shortest supply chain possible also lowers overall carbon emissions. Win-Win.

FREE RECYCLING → Because we only use natural fibres, we can turn your old clothes into new fabric when you're finished with them. Everyone else talks about circularity, but unless your old clothes are made into new clothes, it's not really a circle, is it?

FREE REPAIRS → We'll keep fixing your clothes for as long as you want to keep wearing them. Yes, really. Why? Because for every 9 months we keep wearing the clothes we already own, we reduce their overall footprint by 30% (Wrap, UK).

B CORP CERTIFIED → Since 2018 we've been extremely proud to be part of the global B Corp family of brands using business as a force for good.